Remove Campaign Remove Click Through Rate Remove Customers Remove Profit margin
article thumbnail

Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

While high website traffic might look impressive on paper, if those visitors aren’t converting into customers then all that potential revenue goes down the drain. On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates. It’s not just about quantity, but also quality.

article thumbnail

Customer Retention Strategies: 4 Phases for Development

ConversionXL

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What every marketer needs to know about programmatic advertising

Martech

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Programmatic advertising gives you all those good, actionable insights into campaign performance. Retail profit margins tend to be slim — in the 3% to 4% range.

Retail 106
article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice.

article thumbnail

How To Develop Your Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 115
article thumbnail

Sales Data Analysis: 9 Ways to Help You Easily Make Revenue

Lead Fuze

Sales data analysis is a vital way for organizations to maximize their sales capacity , and meet customer needs, in an increasingly competitive world. Fortunately, a well-designed sales data analysis program can deliver drastic increases in revenue and profit margins by enabling your organization to make better decisions. .