ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

GTM 100

GTM X-functional Appointment Campaign 100

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. Yes, Google and Amazon’s search functions are not the same. Click-through rate is a proxy for relevance.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

Veloxy

SEPTEMBER 28, 2021

For those who work in sales however, you don’t need any more convincing of the effectiveness of a good cold email campaign. This is why some of the best cold email campaigns initially focus on building a rapport and a business relationship first as opposed to just asking for a sale. They may never ever come back to open it.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Build trust through recriprocity. Create win-back campaigns for churned customers. Functional analysis.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.

Angle 101

Angle Objectives and Key Results X-functional CTR 101