ConversionXL

APRIL 28, 2021

Our open rate was great, at 37%, with a 7% click through rate. But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Search Engine Land

APRIL 18, 2023

You will not want to pay for all kinds of clicks or advertise every piece of content on your website. Strategic advantage Visibility in organic search is not quick or easy – which is a good and a bad thing. This can provide a strategic advantage over the competition if they rely on paid search. Want to test a new product?

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113