ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Search Engine Land

MAY 13, 2024

What matters is how you distribute it to the right people through the right channels. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers. Platforms like LinkedIn, Facebook and X offer robust targeting options based on demographics, interests and behaviors. Personalization.

B2B 123

B2B X-functional Pitch Click Through Rate 123

ConversionXL

JULY 29, 2020

Yes, Google and Amazon’s search functions are not the same. Click-through rate is a proxy for relevance. Amazon focuses on referral traffic—valuing only the the links that drive pageviews. There are reasons beyond Amazon SEO to run paid campaigns. Click-through and conversion rates are critical.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

Veloxy

SEPTEMBER 28, 2021

For those who work in sales however, you don’t need any more convincing of the effectiveness of a good cold email campaign. This is why some of the best cold email campaigns initially focus on building a rapport and a business relationship first as opposed to just asking for a sale. They may never ever come back to open it. Sign me up.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Build trust through recriprocity. Create win-back campaigns for churned customers. Functional analysis.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106