ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MARCH 13, 2013

Put up an minimum viable product and see if people pay for it (metric – conversion rate of beta user to paid). Advanced Segments are a good tool to get stuck into, as are trackable links and campaigns. Here are some of my recent campaigns. Here is a chart showing my various conversion sources in Analytics.

Minimum Viable Product 111

Minimum Viable Product Follow-up Campaign Start-ups 111

ConversionXL

MAY 12, 2016

Running campaigns in high volume in order to get conversion rates requires quick turnaround, which templates are great for. Get the framework in place via template and then make your style changes to suit your brand and the campaign’s purpose. Think of website templates as a minimum viable product.

UX 72

UX Minimum Viable Product Launch Start-ups 72