Campaign Cross-sell Gambling Networking 
Hubspot
APRIL 2, 2021
While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Supply-side platforms (SSP) where publishers sell their ad inventory. So what about ad networks? Think Google Adsense and Facebook Audience Network. Strategize.
Hubspot
APRIL 1, 2018
Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.
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The Lost Book of Sales
JULY 12, 2021
Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.
ConversionXL
APRIL 3, 2018
They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Network effects: Uber effect. You are gambling if you use other’s best practices. Woo your customers.
ConversionXL
JULY 11, 2016
Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Doesn’t work).
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