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Generative AI’s role in shaping the future of advertising

Search Engine Land

And remembering that new customers are the most expensive to acquire, how could generative AI help drive loyalty and repeat business from existing customers? lift in CTR for ads in Bing Copilot compared to regular search ads. With the rise of generative AI, this incremental search behavior will become more typical.

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How to Start Email Marketing Agency: A Success Guide

Lead Fuze

This guide will provide a comprehensive overview of the steps needed to establish and operate a successful email marketing agency, from understanding legal requirements and privacy laws to implementing effective strategies for audience segmentation and campaign types. That’s where exceptional customer service skills come in.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Examples of Great B2B Social Media Lead Generation Campaigns. Their slogan -- “Sharing Dave Ramsey’s business wisdom” -- rings exclusivity. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. This lets you evaluate your campaign results better.