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Virtual events: The ultimate marketers’ guide

Martech

That’s the choice facing virtual event producers now, and the benefits and pitfalls of each approach apply to virtual event production as well. You can only answer the question by taking the time to understand your requirements, budget, and the experience you want to deliver. See examples of martech stacks here.

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Conversational Marketing: How a Messaging Strategy Will Grow Your Business

Hubspot

For example, HubSpot allowed people to register for its Four Days of Facebook Campaign through multiple channels, including Facebook Messenger. Users loved the conversational UI and were quick to encourage their friends and coworkers to sign up as well. And success wasn’t just about getting people to register for the live event.