Search Engine Land

DECEMBER 6, 2023

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. And they aren’t alone on this front.

User Experience 109

User Experience Manufacturing Sports Engineering 109

Martech

DECEMBER 6, 2023

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. And they aren’t alone on this front.

User Experience 97

User Experience Manufacturing Sports Engineering 97

Search Engine Land

NOVEMBER 29, 2022

These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we'll soon launch a ranking adjustment to better address these types of pages. The pages all funneling users to a “Contact Us” page.

Territory 104

Territory Engineering Retail Manufacturing 104