Search Engine Land

DECEMBER 6, 2023

Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. CTV adtech is evolving to meet advertisers’ needs On November 1, 2023, Netflix announced a slew of new features to meet advertisers’ needs better. And they aren’t alone on this front.

User Experience 107

User Experience Manufacturing Sports Engineering 107

Martech

DECEMBER 6, 2023

Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. CTV adtech is evolving to meet advertisers’ needs On November 1, 2023, Netflix announced a slew of new features to meet advertisers’ needs better. And they aren’t alone on this front.

User Experience 98

User Experience Manufacturing Sports Engineering 98

Hubspot

JULY 16, 2015

Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions. That's right: A 67-year-old woman is marketing her campaign to become President of the United States with techniques borrowed from a 25-year-old pop star. And it's working.

Campaign 78

Campaign Technique Represent Launch 78

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Search Engine Land

JANUARY 8, 2023

Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. 2019: Google started rolling out a new feature in search named “your related activity” that let signed in Google users pick up on previous searches related to the query they just added.

Referrals 89

Referrals CTR Launch Engineering 89

Martech

DECEMBER 22, 2021

Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your audience cares about as well. Here are a number of resources for brands to consider as they build inclusivity and diversity into their organizations and campaigns.

Promote 103

Promote Campaign Engineering Represent 103

Search Engine Land

NOVEMBER 29, 2022

These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we'll soon launch a ranking adjustment to better address these types of pages. The pages all funneling users to a “Contact Us” page.

Territory 104

Territory Engineering Retail Manufacturing 104