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The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

Take a minimum viable product (MVP) ecommerce approach. Consider these common aspects of the shopper experience and get input from key stakeholders to determine what’s necessary for each: Search & Explore: The easier it is for shoppers to find products, the more you’ll sell. What is an MVP in ecommerce?

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. PPC question. What is right for you? Featured snippets.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Does clicking the key functionality do anything? Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept. If you’re a marketer who is interested in rapid experimentation and product efficiency, then there is. The result?

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