Campaign Minimum Viable Product Objectives and Key Results UX 
Salesforce
MARCH 31, 2022
Take a minimum viable product (MVP) ecommerce approach. Consider these common aspects of the shopper experience and get input from key stakeholders to determine what’s necessary for each: Search & Explore: The easier it is for shoppers to find products, the more you’ll sell. What is an MVP in ecommerce?
ConversionXL
FEBRUARY 3, 2022
It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.
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