ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

FEBRUARY 11, 2019

Ask everyone to come prepared to discuss a certain product category or question, such as, "What's your favorite type of X and why?" Before you go all in, you need to know other people will actually want your product. (No, Here's where the idea of a minimum viable product, or MVP, comes into play.

Minimum Viable Product 101

Minimum Viable Product Legal X-functional Networking 101