Remove Campaign Remove Price Remove Utah Remove UX
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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

Because of those biases, explains University of Utah Professor Bryan Bonner, we focus on “ proxies of expertise ” rather than expertise itself. Marketing campaigns, Baker argues, are now chalkboard specials: readily changeable menus of expertise that require no long-term commitment—unlike the 20-foot neon sign above a restaurant.

UX 188
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Stop Guessing. There’s a Way to Guide Selling

Xant

For example , if one of your reps calls on the task object in salesforce from Playbooks, we’ll report back to salesforce when the call was made, how many rings the rep waited, the duration of the call, which campaign it came from, etc. But if you’re not from Utah, there’s no way you’re going to know that. That’s Buyer Intelligence.

Sell 77
article thumbnail

Stop Guessing. There’s a Way to Guide Selling

Xant

For example , if one of your reps calls on the task object in salesforce from Playbooks, we’ll report back to salesforce when the call was made, how many rings the rep waited, the duration of the call, which campaign it came from, etc. But if you’re not from Utah, there’s no way you’re going to know that. That’s Buyer Intelligence.

Sell 52