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How to Master the Virtual Event Experience

Heinz Marketing

Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of. Otherwise, your promotions may as well fall on deaf ears. Pre-event effectiveness is an uphill battle.

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Promote blog posts on other marketing channels, like social and email.

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Virtual events: The ultimate marketers’ guide

Martech

Compelling and successfully promoted sessions are the typical drivers of attendance. Supplemental experiences can be promoted while you have the attendee’s attention, such as small-group video chats, one-on-one meetings with speakers and invitations to visit a virtual booth. depends on what you are trying to accomplish.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. But what about next month? You have to spend $10,000 again. That is, if you want the leads to keep coming.