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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. When starting to promote an event, it’s best to begin by drafting a campaign plan.

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How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

Hubspot

The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. An important part of justifying a promotion is showing your value through metrics. The next step is promoting that piece of content on various channels to drive leads for their sales team.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Without robust data and analytical tools to demonstrate the impact of marketing campaigns, it becomes challenging to showcase the direct contribution of marketing to a company’s success. Content distribution. Feedback and surveys.

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How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Hubspot

Because of this, you'll often want to put more budget toward campaigns with higher-volume offers and audiences.". "An An example, a tweet or Facebook ad promoting a lead generation offer that leans more top of the funnel will likely receive more clicks than something that falls more toward the middle or bottom of the funnel," she explains.

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How to Master the Virtual Event Experience

Heinz Marketing

Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of. Otherwise, your promotions may as well fall on deaf ears. Pre-event effectiveness is an uphill battle.

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How Call Tracking with Google Analytics Increases Your Profits

ConversionXL

Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. 2 – JBE Holdings Earns $500K in Commissions Promoting Call Based Campaigns. ” # 3 – Ifbyphone Improves Conversions by 600%.