Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. This perception can lead to a devaluation of marketing’s strategic importance and a lack of recognition for its impact on a company’s success. What is the potential value of sales to these customers? Content distribution.

A/B testing 115

A/B testing Tradeshows Finance Cross-sell 115

Hubspot

JULY 20, 2015

The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. An important part of justifying a promotion is showing your value through metrics. The next step is promoting that piece of content on various channels to drive leads for their sales team.

Promote 72

Promote Tradeshows Contact Lead generation 72

Heinz Marketing

JULY 31, 2020

Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of. Otherwise, your promotions may as well fall on deaf ears. Pre-event effectiveness is an uphill battle.

Tradeshows 96

Tradeshows User Experience B2B Promote 96

Hubspot

AUGUST 6, 2010

Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? 1) Measure Offline Data – All offline marketing campaigns should be tracked and measured as well as online campaigns. 5 Ways To Leverage Web Analytics to Become a Better Marketer.

Tradeshows 72

Tradeshows A/B testing Campaign Strategize 72

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Promote blog posts on other marketing channels, like social and email.

Tradeshows 51

Tradeshows Launch Promote Technology 51

Hubspot

MARCH 24, 2020

A product announcement is the initial set of marketing activities aimed at promoting a new or updated product. To set the product announcement up for success, you may also choose to strategize a supporting launch campaign. Demos or promotional materials for tradeshows or other events. Product Announcement.

Product 46

Product Tradeshows Launch Promote 46

Sales Hacker

APRIL 21, 2022

Enterprise sales reps need to have business expertise, process management skills, and strategic planning to be able to close the deal. It’s a more strategic, creative sale. I generally recommend that a company hires (or promotes) an exploratory enterprise sales rep to start to test the waters in bigger deals. Personalization.

Legal 87

Legal Cross-sell Contract Price 87