Heinz Marketing
JANUARY 25, 2023
For example, consider reducing the number of tradeshows you attend or switching to virtual events to save on travel expenses. Emphasizing Partnerships Another strategy is to focus on building strategic partnerships. The post How to Navigate Marketing Budget Cuts in 2023 appeared first on Heinz Marketing.
SaaStr
NOVEMBER 9, 2020
Most tradeshows and events in China are running at their maximum allowed capacity pre-Covid, with the delta being mainly from lack of travel. But right now, he’ll do the Zoom because it’s strategic … and because he’s doing more Zooms overall. Promote your post-Covid stars now. Finish this exercise.
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Hubspot
JULY 20, 2015
The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. An important part of justifying a promotion is showing your value through metrics. The next step is promoting that piece of content on various channels to drive leads for their sales team.
Martech
SEPTEMBER 25, 2023
Showing an ROI for a tradeshow event should include all the possible activities that contributed. This perception can lead to a devaluation of marketing’s strategic importance and a lack of recognition for its impact on a company’s success. What is the potential value of sales to these customers? Content distribution.
Heinz Marketing
JULY 31, 2020
Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of. Otherwise, your promotions may as well fall on deaf ears. Pre-event effectiveness is an uphill battle.
Heinz Marketing
MARCH 5, 2019
In order to implement a scalable, repeatable process for planning, promoting, and executing your webinar activities, you must ensure that all relevant parties within your organization know their roles and responsibilities. Why should you care about enabling your internal teams? To drive the success of your webinar program at-scale.
Hubspot
AUGUST 6, 2010
Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? An example would be if your founders just wrote a book that promoted the website. 5 Ways To Leverage Web Analytics to Become a Better Marketer.
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