Hubspot

OCTOBER 22, 2020

This is especially true for B2C — unlike B2B, the B2C sales cycle is much shorter and the customer journey much more personalized. B2B marketing automation delivers more mass-oriented content that’s focused on educating and nurturing leads through a pre-established sales funnel. HubSpot Marketing Hub. Amazing, right?

B2C 101

B2C E-commerce Price B2B 101

Hubspot

OCTOBER 17, 2018

Increasing the number of certifications held by each student (HubSpot Academy). The new variation produced a 15% lift in one of Wistia's main onboarding metrics - and led to more account activations and sales. Increasing the number of certifications held by each student (HubSpot Academy). Objective/Hypothesis. Experiment Plan.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Sales 130

Sales Start-ups Up-sell Cross-sell 130