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What every marketer needs to know about programmatic advertising

Martech

Simply put, it’s the automated buying and selling of digital advertising space. Any and all digital formats and channels are available through these automated marketplaces. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ease of use. How much does it cost?

Retail 106
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How to Personalize Transactional Emails With Dynamic Content

Hubspot

Research from IBM company Silverpop's 2015 Email Marketing Benchmark Study found that transactional emails enjoy an average open rate of about 45%, compared to just 20.8% for non-transactional emails. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%.

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B2B Sales Email Guide: How to Nail a Cold Email Campaign

Cience

Email wins over social because it can deliver a personalized message, which helps increase customer engagement and therefore bring you a larger profit. How to Write Email Copy that Sells. LinkedIn Sales Navigator It’s an essential tool for lead research and social selling. How to Write Email Copy that Sells. Segmentation.