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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. For example, a company with a large social media following might look like it’s thriving, but followers are a vanity metric.

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. To develop your customer retention strategy, follow this four-phase process: Research your customers to find out what they need most.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. Here are seven ways to thrive in both SEO and PPC.

Gambling 101
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

While some platforms (ahem, Facebook) already have advanced targeting options, others are focused on quickly catching up. Earlier this week, I wrote an article on mobile UX optimization. At ConversionXL, we’ve covered cross-device pollution and testing / measurement pretty thoroughly. More likely to respond to a hard sell.

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