Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. All roads lead back to user intent. Generate the most engagement.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

FEBRUARY 1, 2012

Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account. They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal.

Real Estate 60

Real Estate Campaign CTR Click Through Rate 60

Hubspot

JUNE 26, 2018

Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Sure, you’re speaking to 100+ people at one time, but your leads don’t need to know it. You have no excuse for sending generic emails that don’t make your leads feel special.

Real Estate 101

Real Estate A/B testing CTR B2C 101