Click Through Rate CTR Lead generation UX 
Hubspot
DECEMBER 22, 2020
But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. All roads lead back to user intent. Generate the most engagement. Image packs.
Hubspot
JUNE 26, 2018
Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Sure, you’re speaking to 100+ people at one time, but your leads don’t need to know it. You have no excuse for sending generic emails that don’t make your leads feel special.
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