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A Complete Guide to YouTube Analytics

ConversionXL

Done right, YouTube ads are a profitable endeavor. But you can also accumulate significant exposure and revenue through an organic YouTube strategy. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105
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How to Personalize Transactional Emails With Dynamic Content

Hubspot

You're probably already acutely aware of this, and have already started to incorporate personalized elements into your promotional emails. Research from IBM company Silverpop's 2015 Email Marketing Benchmark Study found that transactional emails enjoy an average open rate of about 45%, compared to just 20.8% Data source: IBM.

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A complete guide on Email Automation

Salesmate

With Email automation, you build a profitable mailing list and market your business in the right manner. Automated emails generate 320% more revenue than non-automated ones. The number of emails that are not delivered to the customer’s inbox and bounced back to you are depicted by the bounce rate. Click through rate .

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size. Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad. Look at each campaign click-through rate.

Campaign 101
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B2B Sales Email Guide: How to Nail a Cold Email Campaign

Cience

Email wins over social because it can deliver a personalized message, which helps increase customer engagement and therefore bring you a larger profit. The aim of the latter is to get into a business conversation with a specific prospect, rather than to promote a service to everyone at the same time. 2020 vs. Cold Emails.

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The Ultimate Guide to Email Marketing

Hubspot

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Product Marketing: Promote your products and services. Clickthrough Rate (CTR).