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Metrics B2C automation success hinges on metrics like conversion rates, click-throughrates and even email open rates for some marketers. A solid foundation of customer data is required to personalize your marketing efforts. Building a robust customerrelationshipmanagement (CRM) system is crucial.
Name drop: Including the recipient’s first name in an email increases click-throughrates by around 14%. By adding the recipient’s name and tailoring content to their preferences, you can increase open rates by 26% and click-throughrates by 14%.
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