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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113
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How to Build a User Research Culture

ConversionXL

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

UX 111
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. Learn everything you need to know and more about click-through rate. Bounce rate. This could be content or UX-design-related.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. But the value may be limited to “URL awareness” as users, especially those on mobile, don’t click through. Beyond featured snippets, there are other ways to try to improve click-through rates.

UX 126
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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

In the introduction phase , the focus is on creating product awareness to motivate your target market to consider you when making a buying decision. Use your findings to fine-tune customer personas and make data-driven UX decisions. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc.

Growth 102
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Customer Retention Strategies: 4 Phases for Development

ConversionXL

The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.). If the shopping experience is full of friction, why would anyone return?

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5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

ConversionXL

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today – especially in the world of conversion rate optimization : “Always be testing.”. The “best practices” of CRO, UX and design are exactly what they’re labelled as: “best practices.” That’s how it went, right?