ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. Customers will bounce through various actions throughout their experience with your brand. Your objective is a high-level qualitative goal, like increasing monthly active users or growing referrals.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

AUGUST 11, 2021

Detail your audience’s age, gender, income, education, and occupations. First of all, it needs to grab attention: Hi [name], I found you through [referral name] Hey [name], [mutual connection] recommended I get in touch [benefit] for [company] through sponsorship (e.g. Fancy growing your audience through sponsorship?)

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Hubspot

MAY 23, 2017

In addition to earning commission when you resell their products, you can also do co-marketing to generate leads, buddy up with their sales teams to get referrals, and market and sell your expertise directly to their install base. If you pursue these partnerships to help you win new clients, you can't fake your way through it, though.

Clients 73

Clients Technology Technology Contract 73

Salesforce

APRIL 16, 2024

When you understand your audience’s preferences, you can craft content that educates, entertains, or inspires, building trust and loyalty over time. Stay on top of performance metrics Monitoring email metrics such as open rates, click-through rates, and conversion rates will cost you nothing but time, and it will be worth it.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Heinz Marketing

AUGUST 28, 2023

Are they market leaders, challengers, or niche players? Your content should educate, entertain, or solve problems for your readers. Website Traffic: Monitor the number of visitors to your website, as well as the sources driving traffic (organic search, social media, referrals, etc.),

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

ConversionXL

NOVEMBER 17, 2022

By analyzing a buyer’s browsing and purchase history, Amazon makes an educated guess on products that the person will also like: This helps them personalize the customer experience. Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. At ClassPass, they see referrals as important for bringing in new clients, so it makes sense to incentivize referrals. Educate—training.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114