Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 77

Trust Objectives and Key Results Engineering Negotiate 77

ConversionXL

APRIL 18, 2019

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Top-ranking search results are ample evidence of what users want: Which types of sites rank highly? Government and university sites? How Google (and others) define search intent. Learn something (e.g.

UX 126

UX Engineering Click Through Rate Follow-up 126

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111

UX User Experience Non-Profits A/B testing 111