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How to build an SEO-forward culture in enterprise organizations

Search Engine Land

This includes their influence on wider metrics like brand visibility for non-brand terms and the impact on site user experience. This can be achieved through five key focus areas: Education Explain that SEO focuses on creating a great user experience that also ranks well in search engines. Boosting brand awareness.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 92
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to the research.

Retail 133
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This day in search marketing history: January 14

Search Engine Land

2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2010: China’s government suggested it likely wasn’t going to allow Google to operate unfiltered or negotiate with the search engine.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Top-ranking search results are ample evidence of what users want: Which types of sites rank highly? Government and university sites? How Google (and others) define search intent. Learn something (e.g.

UX 126
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The Ultimate Guide to Website Development (for Marketers)

Hubspot

Internet Protocol is a set of standards that govern interaction on the internet. What pages and categories are essential to your site and user experience, and which ones could be removed or combined? Popular content management systems include HubSpot , Joomla , Magento , and WordPress — which has almost 60% market share. (In

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111