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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

DECEMBER 28, 2023

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. In the UK, publishers sued Google for $4.2

Retail 129
Retail X-functional Launch Non-Profits 129
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How to Build a User Research Culture

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111
UX User Experience Non-Profits A/B testing 111
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