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Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents

Search Engine Land

The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. The organization says Amazon bosses knew this created “harm to users” by making it “almost impossible for high quality, helpful organic content to win over barely relevant sponsored content.”

Price 112
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Lifting the lid on Google’s black box to find growth by Adthena

Search Engine Land

Google’s commitment to enhancing user experience and ad relevance should encourage advertisers to prioritize the development of quality and relevant ad content. This deceptive approach results in increased conversions and subsequent sales, allowing the affiliate to earn a commission of 5-10% from these transactions.

Growth 106
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Amazon unveiled plans in October to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January.

Retail 124
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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111
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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Takeaway : Customer data should improve the user experience, not make it tougher for people to leave. Federal Communications Commission rolled out Wireless Local Number Portability , cell phone service providers retained customers with high switching costs. High switching costs. Until 2004, when the U.S. Network effects.