Search Engine Land

AUGUST 1, 2023

This also flows the other way in offering insights into the organic user journey, potential pain points, and mismatches between query intent and the presented content. SEO cannot be siloed within the marketing team for the best results. Discuss how SEO leads to increased organic traffic, conversions, and revenue.

Objectives and Key Results 88

Objectives and Key Results Education UX User Experience 88

ConversionXL

APRIL 18, 2019

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Top-ranking search results are ample evidence of what users want: Which types of sites rank highly? Government and university sites? The “ UX is a ranking factor ” argument has some truth—and controversy.

UX 126

UX Engineering Click Through Rate Follow-up 126

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111

UX User Experience Non-Profits A/B testing 111