Search Engine Land

OCTOBER 7, 2024

Many enterprises lack the centralized strategies and governance needed to effectively manage visual assets across departments. The biggest challenges in visual content and SEO include a lack of centralization, inconsistent policies, governance and knowledge across departments. Business email address Sign me up! Processing. See terms.

CTR 112

CTR Government Click Through Rate UX 112

ConversionXL

AUGUST 30, 2018

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. Lead generation sites can expect to double their conversion rates. Good UX can help with each of those things. Image source ).

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

APRIL 18, 2019

Government and university sites? But the value may be limited to “URL awareness” as users, especially those on mobile, don’t click through. Beyond featured snippets, there are other ways to try to improve click-through rates. For Transactional queries, is the next click clear and easy to find?

UX 126

UX Engineering Click Through Rate Follow-up 126

Hubspot

AUGUST 21, 2018

Stories are soaring in popularity, and the user behavior on Stories leans toward playful, low-fi, quick content with heavy use of features within the UX (gifs, boomerangs, polls, etc). 48% of consumers start mobile research with a search engine, and the first position on Google search results on mobile has a 31.35% click-through rate.

Follow-up 101

Follow-up Niche Legal Represent 101

Search Engine Land

NOVEMBER 17, 2023

I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We Cost-per-click (CPC) : Average amount that you pay to get one user to click through to your website.

Engineering 121

Engineering Niche Promote Up-sell 121