Martech

SEPTEMBER 5, 2024

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. Demos: See the software in action, usually with a product specialist and a seller present. We’re starting to see the transition,” he said.

B2B 128

B2B Non-Profits CTR Click Through Rate 128

Sales Hacker

NOVEMBER 15, 2017

Click Through Rate (CTR). Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. Lead Generation. Lead Nurturing. Lead Qualification.

B2B 105

B2B E-commerce Cold Call Represent 105

Martech

APRIL 1, 2025

The go-to-market (GTM) landscape is undergoing a fundamental transformation. Four GTM experts discussed these changes and how to respond to them at “The GTM Revolution Will Not Be Televised” panel during The MarTech Conference last month. The result is a significant decline in click-through rates.

GTM 80

GTM Click Through Rate Pipeline Drivers/motivators 80

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. case studies from our own marketing experiments.

B2B 76

B2B GTM Cross-sell Education 76

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.” Dig deeper: What do C-level execs think of their GTM strategies?

Campaign 90

Campaign B2B Click Through Rate GTM 90