Remove Click Through Rate Remove Healthcare Remove Promote
article thumbnail

These 3 B2B Marketing Campaigns Will Help Inspire Your Brand

Salesforce

The best way to start is to use previous customer data to choose the best promotional channel for your campaign and then personalize your content to reach your target audience. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. Driving attendance to virtual events is hard.

article thumbnail

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

This is what happened when three diverse organizations ran experiments to better understand the value of what they offered their customers and how their customers perceived that value: The Heritage Foundation increased click-through rates on its emails by 20% and donation size by 14.66%. million in incremental revenue.

Customers 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Posts: The Free and Simple Way for SMBs to Leverage Local Search

Hubspot

In fact, 82% of people find information about local businesses on search engines , which demonstrates that one of the best ways to promote your brand is by customizing your business’ information on Google with a free Google My Business profile, like the one pictured below. It's called Google Posts. What are Google Posts?

article thumbnail

LinkedIn advertising: A comprehensive guide

Search Engine Land

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. They are a cost-effective option for increasing visibility and driving traffic to your website.

article thumbnail

How to create local business content that converts

Search Engine Land

As an active forum user and employee of a company that owns a forum, I can confidently say that forum moderators generally have zero tolerance for self-promotional content or blatantly false information. From tech to automotive, legal, home services, healthcare and everything in between, forums are gaining popularity. Be careful.