ConversionXL

APRIL 28, 2021

Our open rate was great, at 37%, with a 7% click through rate. We launched our second campaign a week later, and the story got worse. We launched our second campaign a week later, and the story got worse. The open rate and click through rate dropped by more than half.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

APRIL 18, 2023

Defining SEO and PPC In a nutshell, SEO stands for “search engine optimization” and is the process of improving your website to increase its visibility on Google, Bing and other search engines. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions). SUBSCRIBE See terms.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

FEBRUARY 28, 2017

So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Dan’s four step process might look something like this, when applied… How do you come up with or choose the right idea? Work with them to develop the full product. By running a smoke test.

Product 67

Product X-functional A/B testing Minimum Viable Product 67