Remove Click Through Rate Remove Market share Remove Michigan Remove Up-sell
article thumbnail

7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

So here are some common mistakes to avoid when conducting your keyword research so you don't end up with too many keywords, the wrong keywords, or an unhealthy mix of keywords to target in your SEO strategy. For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software.

CTR 66
article thumbnail

Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

Heinz Marketing

She’s spent almost two years in Africa creating new design thinking curriculum, and then a couple years ago she decided, “Well, what the hell, I’ll just go back to the valley and I’ll create a start up.” The full transcript is below: Sales Presentations That Don’t Suck (& How Marketing Can Help).