ConversionXL

FEBRUARY 27, 2019

Successful product launches require similar collaboration between product and marketing teams. Lucas Weber, who teaches CXL’s course on product marketing , emphasizes that product teams must first pitch the product internally to marketing and sales. Which aspects of the UX are confusing?

Launch 110

Launch Product Campaign Cold Call 110

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Good UX can help with each of those things. A “braided” approach to UX and design. Samsung found that television owners saw their sets as furniture and, therefore, valued sleek design.)

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106