Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 74

Trust Objectives and Key Results Engineering Negotiate 74

ConversionXL

NOVEMBER 17, 2022

Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. This is a crucial metric for evaluating the relevance of your marketing. Learn everything you need to know and more about click-through rate. Bounce rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Disney employees used a prototyped physical environment to pitch the Magicband , a new piece of tech that provided park visitors with a friction-free user experience. Did it work for Firefox?

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

FEBRUARY 27, 2019

Successful product launches require similar collaboration between product and marketing teams. Lucas Weber, who teaches CXL’s course on product marketing , emphasizes that product teams must first pitch the product internally to marketing and sales. What impact did major placements have on click-through rates ?

Launch 110

Launch Product Campaign Cold Call 110

Heinz Marketing

APRIL 2, 2018

So your content that you’re using to drive those click through rates is competing not with other B2B content but with Snapchat, Instagram stories, scrolling through headlines. Talk about the impact and importance just generally of good design in driving businesses today. Consumers aren’t reading anymore.

Pipeline 48

Pipeline Sales Presentation B2B 48