ConversionXL

APRIL 28, 2021

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? Our open rate was great, at 37%, with a 7% click through rate. The open rate and click through rate dropped by more than half. Here’s how we’ve done it.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

APRIL 18, 2023

Calls, locations, site links, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page. This ensures your ads are customized to help generate clicks. Even if they back off and conduct a brand search before clicking on your site, that visibility will pay dividends to your marketing.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101