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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? But that’s just the start of building a beloved product without email marketing. When we moved them, we saw an increase in product engagement (both clicks and bounce rates). Here’s how we’ve done it.

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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

Hi-tech product planning is a high-stakes effort that requires decisions to be made in the face of uncertainty — it’s important to know if customers will embrace the new offering or not. Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis.

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Going International? Tips for Global Ecommerce Expansion

Salesforce

Consider separate product photography featuring local models or up-close shots of stitching and labels. Consider your product catalog and inventory mix. Is there one central warehouse selling the same products across all targeted countries or are there exclusive products per country? Develop your price strategy.

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Pilots, Trials and POC’s – Place Your Bets!

Sales Pop!

Do we cut our price, surrendering precious margin to gain a commitment to begin? And Minimum Viable Products (MVP’s) are no-frills implementations, impacting minimal functionality while still creating value, sparking user engagement, and generating valuable insights. But still, no ink. Perish the thought. Beware, indeed.

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

In addition, approximately 35% of startups fail because there is no market need for their products or services. Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it. Your company incurs unnecessary expenses before figuring out product-market fit.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

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“Content Free” Content

Partners in Excellence

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I What were the new features, were the new capabilities worth the close to doubling in price? I thought, “No company can be this callous or careless in providing information about its products, it must me my error.”