Search Engine Land

APRIL 18, 2023

Calls, locations, site links, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page. Dynamic ad copy Google's responsive search ads have 15 titles and four descriptions providing over 30,000 variations with built-in split testing. Want to test a new product?

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Partners in Excellence

NOVEMBER 17, 2012

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I I even tried some experiments to see if I was being subjected to A/B testing–couldn’t see that I was.) What were the new features, were the new capabilities worth the close to doubling in price?

Minimum Viable Product 93

Minimum Viable Product A/B testing Pitch Construction 93

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Partners in Excellence

AUGUST 11, 2014

. We complain, yet we accept it–this must be the price we pay to have this technology. Whether it’s A/B testing, prototyping, lean development, we seem to be the victims of declining qualities of service in so many tools. We’re deluged with new offers of products–all Minimum Viable Products.

Service 91

Service Minimum Viable Product A/B testing Government 91