Search Engine Land

APRIL 18, 2023

Calls, locations, site links, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page. Dynamic ad copy Google's responsive search ads have 15 titles and four descriptions providing over 30,000 variations with built-in split testing. Want to test a new product?

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Partners in Excellence

NOVEMBER 17, 2012

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I I even tried some experiments to see if I was being subjected to A/B testing–couldn’t see that I was.) What were the new features, were the new capabilities worth the close to doubling in price?

Minimum Viable Product 91

Minimum Viable Product A/B testing Pitch Construction 91

Partners in Excellence

AUGUST 11, 2014

. We complain, yet we accept it–this must be the price we pay to have this technology. Whether it’s A/B testing, prototyping, lean development, we seem to be the victims of declining qualities of service in so many tools. We’re deluged with new offers of products–all Minimum Viable Products.

Service 90

Service Minimum Viable Product A/B testing Government 90

ConversionXL

FEBRUARY 3, 2022

Is there a price stumbling block? HubSpot does this with tiered pricing to suit different user volumes: Each tier lists features and benefits so that potential customers can compare packages and see which suits their needs. Users can then calculate pricing based on their chosen features. Today that number stands at 10+ million.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113