ConversionXL

AUGUST 28, 2014

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. What’s interesting is that another study by VWO found that only 1 in every 7 A/B tests is a statistically significant winning test.

A/B testing 104

A/B testing E-commerce Clients User Experience 104

ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. Show the product, the hero shot or an image reinforcing your main message. We’ll outline them here.

A/B testing 129

A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. Show the product, the hero shot or an image reinforcing your main message. We’ll outline them here.

A/B testing 129

A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

A/B testing 66

A/B testing E-commerce Follow-up Conversion 66

ConversionXL

OCTOBER 26, 2015

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more. Though, there is the surprising (fluke) occasion that it helps a test. Don’t overthink it with tools.

A/B testing 97

A/B testing Clients Objectives and Key Results Start-ups 97

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience. Show information.

Product 109

Product A/B testing Retail Presentation 109

ConversionXL

NOVEMBER 25, 2015

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important.

Construction 78

Construction Price Product A/B testing 78

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. We have three pricing plans: The ClickFunnels plan costs $97/month.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ConversionXL

JANUARY 2, 2019

As a SaaS company, both your product and service are unique solutions, and your pricing page should reflect that. It’s tempting to model your pricing strategy on successful companies. But by simply copying what your competitors are doing, you do your product and customers a disservice.

Price 119

Price A/B testing Territory Growth 119

ClickFunnels

SEPTEMBER 17, 2021

What percentage of customers bought more than one product from you? Note that if your sales funnel consists of just one product, then your lead to paying customer conversion rate is your overall conversion rate. Sales is the number of products sold. You can increase your revenue by: Adding more products to your Value Ladder.

A/B testing 235

A/B testing Conversion Sales Price 235

Lead Fuze

JULY 7, 2023

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. The importance of customizing product options for better upsell opportunities cannot be overstated; hence we’ll look at implementing customization tools.

Product 52

Product A/B testing Cross-sell Technique 52

ClickFunnels

DECEMBER 5, 2022

Sales landing pages where the conversion goal is to persuade the potential customer to buy a product or service. They are used for both lead generation and for selling inexpensive products and services. A benefit is a value that the customer will derive from that product (e.g. Long-form landing pages.

A/B testing 148

A/B testing Objectives and Key Results Lead generation Conversion 148

ClickFunnels

JANUARY 30, 2022

As long as your company has a sound reputation and a product that solves the problems of the customer, don’t worry so much about committing web design fashion crimes. If you aren’t confident in your product or message, why should your prospective customers be? Does their price point jive with your business’ budget?

A/B testing 246

A/B testing Follow-up Price Conversion 246

ClickFunnels

NOVEMBER 25, 2022

Are you considering hiring a landing page agency to create a landing page for your product or service? Sales pages where the conversion goal is to persuade the potential customer to buy your product or service. This approach can be as cheap or expensive as you want because the price will depend on who you hire.

Conversion 130

Conversion A/B testing Cross-sell Lead generation 130

ClickFunnels

JANUARY 28, 2022

The company features two pricing plans on its pricing page: a monthly $99/month plan and a yearly $75/month plan (paid annually). However, Convertri team has worked hard to build a great product, regularly releasing software updates throughout the last five years. Selling an info product? Alternatives. Continue reading….

A/B testing 148

A/B testing Launch Price Up-sell 148

ClickFunnels

NOVEMBER 18, 2021

You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most expensive and most valuable product. Here’s how Russell explains it: Note that you only need a lead magnet + a frontend product to get started.

Price 241

Price Sales A/B testing Pitch 241

ClickFunnels

DECEMBER 19, 2021

You get them interested in your product. You persuade them to buy your product. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most expensive and most valuable product. leads per day).

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

ClickFunnels

AUGUST 16, 2021

They’re looking to see if your company is trustworthy… or if your products/services fit their needs. your email list) about your brand, your products/services, to build trust, and to ultimately make sales. That sequence ends with a relevant product/service offer based on the lead magnet they opted into. They’re browsing.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ConversionXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Heinz Marketing

MAY 8, 2021

How to A/B Test Your Pricing (And Why It Might Be a Bad Idea). Choosing the right pricing for your product is a little bit like Goldilocks. Empathetic content is helpful without being salesy; it puts the buyer — not your product — at the heart of the story. Thank you for the great read, Christine Brozek.

B2B 120

B2B A/B testing Sell Inside sales 120

PandaDoc

OCTOBER 21, 2022

Pricing is a key element of your communication with customers, and as such needs to be a central part of your dialogue with them. Hiding your prices or being uncomfortable when you need to discuss them with clients will affect your capacity to make a sale. How do you discuss pricing with clients?

Price 52

Price Presentation Clients Negotiate 52

Search Engine Land

APRIL 19, 2024

Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play. As the above point applies to Google automation testing, it applies to the A/B tests we carry out, which we will go into more detail shortly. Experiments are the most common A/B testing framework.

CTR 104

CTR A/B testing Objectives and Key Results Campaign 104

Hubspot

MAY 18, 2021

Cynthia Price at Litmus says, "If emails could talk, you could learn a lot about your subscribers. Price explains, "With analytics that go beyond opens and clicks. Conduct A/B testing. A/B testing is one of the most reliable ways to learn what type of email content your email subscribers react well to.

A/B testing 101

A/B testing Click Through Rate Price Promote 101

ConversionXL

JANUARY 13, 2016

Pricing strategy is something no business (that wants to make money) can avoid. But whatever strategy you use, there’s one thing that will always affect your pricing strategy. And it’s something almost no one accounts for… How Volition Affects Consumer Pricing Research. That makes pricing research all the more difficult.

Price 59

Price A/B testing Technique Construction 59

SaaStr

DECEMBER 17, 2022

And while Atlassian and a few ones hold the line on never discounting at least some of their products, most of us need to employ discounting as a routine part of bigger deals and enterprise sales. But the best products just sell themselves with more conifdence. And the weaker products tend to act a bit … desperate.

A/B testing 86

A/B testing Price Closing Prospecting 86

ClickFunnels

JULY 2, 2021

When was the last time you bought a product immediately after hearing about it for the first time? Instead, you probably visit the company’s website, check out their content, subscribe to their email list… And only then consider purchasing one of their products. You offer the customer a more expensive and more valuable product.

Cross-sell 246

Cross-sell Sales Niche Price 246

ConversionXL

AUGUST 30, 2019

Most product descriptions are awful. Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. In fact, some companies do product copy so well that it’s almost a feature of the product itself. Or worse, non-existent.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

Highspot

MARCH 25, 2024

Moving from endless cold calling to pitching a new product to a key decision-maker demands a balance between informative and persuasive. Solving Common Sales Pitch Email Problems Mastering Sales Pitch Email A/B Testing How AI Can Amp Up Your Personalized Sales Pitch Emails What Is a Sales Pitch?

Pitch 52

Pitch A/B testing Sales Click Through Rate 52

ClickFunnels

DECEMBER 19, 2022

The aim of a sales landing pages, also known as simply sales pages , is to persuade the potential customer to buy the product or service. Medium-length landing pages that are used for both lead generation and selling products and services. Long-form landing pages that are used for selling products and services.

Lead generation 209

Lead generation A/B testing Up-sell Conversion 209

Hubspot

SEPTEMBER 30, 2020

A/B testing functionality. A/B testing. Full integrated shopping cart platform to sell your products. A/B testing functionality embedded in most features. Pricing : Starts free and then Starter Tier pricing begins at $50/month. Affordable pricing. Pricing : Starts at $25/month.

A/B testing 101

A/B testing Price CRM Campaign 101

ConversionXL

SEPTEMBER 16, 2020

With copy, you have a chance to slip up on every homepage , product page , or ad. Copy is a bridge between your product and your customers. While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. Still today, pre-testing is slow and expensive.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

Highspot

MARCH 21, 2024

It’s essential to know what makes your product or service stand out. Get to the Value Quickly You know the value your product or service offers. These emails potentially get a 65% response rate since you’re directly engaging with people who decide if your product fits their needs. The challenge?

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

ConversionXL

MARCH 3, 2021

3) Write highly-targeted ad copy and utilize A/B testing. With the Google Ads built-in A/B testing feature, you can also test out different headlines or descriptions to see which performs better. Example of Google Ads A/B testing feature. Google Ads bid simulator for the keyword “kitchen curtains.” .

Campaign 146

Campaign Prospecting A/B testing Conversion 146

Hubspot

JUNE 17, 2020

Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. When you first set up a Shopping campaign, you'll have one ad group with one product group called "All products," which will include your entire inventory. Consider your pricing.

A/B testing 101

A/B testing Campaign Price Strategize 101

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

SaaStr

JUNE 21, 2023

Another common pitfall to watch out for is executive recruiters sending along candidates who are out of your price range. Lesson #7: Pricing Has No Right Answer “Pricing can be a total time suck because there’s no right answer,” Harbaugh says. There is no right answer to pricing. A good recruiter is worth it.

Price 98

Price Real Estate A/B testing Pitch 98