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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? We launched our second campaign a week later, and the story got worse. But that’s just the start of building a beloved product without email marketing. Here’s how we’ve done it.

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Going International? Tips for Global Ecommerce Expansion

Salesforce

While every company is different, I’ve found there are five key steps to international commerce success: Identify international market potential Understand the challenges of international ecommerce Localize by market Determine payment methods Activate and launch Let’s examine each. Consider your product catalog and inventory mix.

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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

Hi-tech product planning is a high-stakes effort that requires decisions to be made in the face of uncertainty — it’s important to know if customers will embrace the new offering or not. Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

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All Customers Aren’t Alike

Partners in Excellence

Are they risk averse, are they always the last to adopt a change, choosing to compete on price or other bases? We can, however, leverage this model of customer maturity to great impact, both in our introduction of new products/solutions, as well as maximizing the effectiveness of our sales and marketing programs.

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“Content Free” Content

Partners in Excellence

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I What were the new features, were the new capabilities worth the close to doubling in price? I thought, “No company can be this callous or careless in providing information about its products, it must me my error.”

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Calls, locations, site links, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page. Visual product ads Where you sell a product, Google provides the option of visual shopping ads (product listing ads, or PLAs) that can help a user see what they will be clicking on.