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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

The two main types of behavioral data are email engagement (open and click-through rates) and social media engagement (click-throughs, comments, and shares). They nurture the leads over time with marketing promotions and special offers and have been able to convert more of them.

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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Our internal study on the impact review stars showed that they can increase click-through-rates by as much as 35%. “There are huge incentives in consumer markets, even for competing companies, to make everything the same, ” says Dan McGinn , president of a research and strategy consultancy in Arlington, Virginia.

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Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

Heinz Marketing

We were thrilled this last time to be able to talk to Alli McKee , Founder and CEO at Stick who has a Bachelors from the University of Virginia in studio art. Our guest today, she has a Bachelors from the University of Virginia in studio art. She has an MBA from Stanford. Today is no different. She has an MBA from Stanford.