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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

The two main types of behavioral data are email engagement (open and click-through rates) and social media engagement (click-throughs, comments, and shares). Calculate the conversion rate for all leads The lead-to-customer conversion rate is your baseline for lead scoring.

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Sales Pipeline Radio, Episode 109: Q&A with Alli McKee @founderofstick

Heinz Marketing

We were thrilled this last time to be able to talk to Alli McKee , Founder and CEO at Stick who has a Bachelors from the University of Virginia in studio art. Our guest today, she has a Bachelors from the University of Virginia in studio art. You’re more likely to close deals by x percent when you use this product.”