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The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. For local businesses, it's equally as important to have essential and updated information readily available for potential clients.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

I’m on a boat in Rhode Island. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company. A lot of your clients use New Relic heavily. If you want to launch, let’s just launch the store.

Retail 79
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Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?

Hubspot

As Melanie Rose Rodgers, a Managing Partner at the Denver, Colorado-based marijuana marketing agency Cannabrand told me, "One major challenge our clients face is all the red tape that exists due to marijuana’s federally illegal Schedule I status.". Here’s a recent headline for ya : “Bob Marley family launches ‘first world cannabis brand’”.

Legal 78
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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Example: A client, exploring new software to manage their operations, is having trouble accepting what it will cost to implement. You could also ask about an internal process that works really well for them — discovery interviews or launching new initiatives, for example. Look for opportunities to solve multiple problems.