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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're trying to expand franchise sales in Hartford, Connecticut, for example, it won't be a very good use of advertising dollars to target people in, say, Los Angeles. If your product or service is best for CFOs, targeting only people with "CFO" in their titles will increase your conversions, and ultimately save you money.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

More and more marketers are turning to LinkedIn to promote their products, services, and content. So if you're trying to expand franchise sales in Hartford Connecticut, showing your ad to people in Los Angeles, California would be a waste of money, and you should take advantage of this targeting option.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

(More on how these fit together below.) ( Back to top ) Why it’s important to track sales velocity Monitoring your sales velocity helps you accurately track the time it takes for your team to close deals. If you find roadblocks, you can examine each phase of the customer journey to identify barriers and strategize ways to improve.