How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
If you're trying to expand franchise sales in Hartford, Connecticut, for example, it won't be a very good use of advertising dollars to target people in, say, Los Angeles. If your product or service is best for CFOs, targeting only people with "CFO" in their titles will increase your conversions, and ultimately save you money.
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